You cannot make content for everyone - that is the sad reality.

Picking a niche/avatar is my best advice when you start your content creation process, and in order to do so, you can follow the exercise below ⬇️

1) Pick a goal with your Instagram profile

Examples of overall goals:

Sell more courses/mentorships

Better social circle

More clients for agency

Better dating life

Community building in a specific niche (fishing, fashion or basketball eg.)

2) Close your eyes and imagine your ideal client/person

Write all the notes down in a document → you will notice that its much easier to create a lot of relevant content when you can imagine the person that you create the content for. My persona is myself 18 months ago: eager to start a business, but I had no clue how. All my videos are based around tips/tricks that Frederik 18 months ago would have found usefull, that way, its easy for me to find relevant topics/ideas to cover in my reels.

3) Numbers game

Put a clear number on x amount of reels, x amount of posts and x amount of stories you wanna do every single week.

I recommend this schedule:

4x weekly reels created for your avatar

2x weekly posts (lifestyle carrousels or slidepost with value)